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Extreme Reach Receives Investment from Ares Management

Title: Extreme Reach Receives Investment from Ares Management


Introduction



Extreme Reach, Inc. (ER), a global leader in creative logistics, has recently announced a significant strategic investment from Ares Management Corporation's Private Equity Group. This investment, in partnership with Gamut Capital Management, aims to accelerate Extreme Reach's growth and transformation within the advertising industry. With a strong client base that includes 93 of the top 100 global advertisers and operations in 140 countries, Extreme Reach plays a crucial role in enabling $150 billion in TV and video ad spend worldwide.


Driving Innovation in the Advertising Industry


Extreme Reach has established itself as a technology vendor that focuses on delivering innovative solutions to the advertising industry. The company's technology platform simplifies the activation and optimization of omnichannel campaigns for brands and agencies, providing unparalleled control, visibility, and insights. By leveraging artificial intelligence and automation, Extreme Reach aims to unlock additional value for its clients, ultimately transforming how teams launch, track, and optimize campaigns across a complex media landscape.


Strategic Partnership with Ares Management


Ares Management's Private Equity Group recognizes Extreme Reach's strong position in the advertising industry and its potential for creating new products and services. Ares brings its expertise and history of successful investments in industries undergoing transformation to the partnership. With a shared vision for driving value through innovation, Ares and Gamut Capital Management will support Extreme Reach's growth and expansion in areas such as creative asset management, end-to-end Saas workflow, digital video, and entertainment payroll solutions.


Louisa Wong, Extreme Reach's Chief Executive Officer, emphasizes the company's commitment to remaining tech-forward and human-centric. Wong believes that Extreme Reach is uniquely positioned to provide the efficiencies sought by advertisers, agencies, media partners, and measurement companies. The investment from Ares Management and the ongoing partnership with Gamut will further strengthen Extreme Reach's capabilities and propel its growth trajectory.


Future Outlook


Extreme Reach's integration of all forms of linear TV and non-linear video workflow, combined with talent payments and rights management, offers a comprehensive solution in an increasingly complex marketing landscape. With operations in 140 countries and serving 93 of the top 100 global advertisers, Extreme Reach has a wide reach and a profound impact on the advertising ecosystem. By optimizing campaigns across various media platforms, including linear TV, CTV, OTT, mobile, desktop, and video-on-demand, the company empowers brands and agencies to adapt quickly to changing consumer consumption patterns.


Conclusion


Extreme Reach's partnership with Ares Management and Gamut Capital Management represents a significant milestone in the company's journey. With the support of these strategic investors, Extreme Reach is poised to continue its trajectory of growth and innovation within the advertising industry. The company's commitment to leveraging technology, artificial intelligence, and automation will enable it to deliver even greater value to its clients and reshape the way campaigns are launched, tracked, and optimized across the ever-evolving media landscape.


To learn more about Extreme Reach and its solutions, please visit www.extremereach.com.


About Ares Management


Ares Management Corporation is a global alternative investment manager that offers primary and secondary investment solutions across various asset classes, including credit, private equity, real estate, and infrastructure. With a focus on creating value for stakeholders and communities, Ares seeks to provide flexible capital to support businesses. As of March 31, 2023, Ares Management Corporation's global platform managed approximately $360 billion in assets, with a presence across North America, Europe, Asia Pacific, and the Middle East. For more information, please visit www.aresmgmt.com.

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